In 2004, Kevin Whalen was hired by a large hockey retailer in Denver, Colorado to create a team sales department. With a passion for the game and its uniforms from a young age, Whalen created a very successful team department specializing in youth and college programs across the United States.
When the retailer sold in 2016, Whalen founded W Team Sales to continue to service his teams and organizations. In 2018, W Team and HockeyWolf formed a partnership to create the ultimate one-stop shop for hockey organizations.
W Team’s expertise in hockey uniforms is unmatched. Regardless of size, we understand all aspects of a successful team/organization order and are committed to providing an efficient and cost-effective experience for all.
Today, our approach is the same as in 2004, creating long-term mutually beneficial relationships through a relentless pursuit of customer satisfaction. Many organizations that began working with Whalen in the early 2000s are still customers today.